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About Us

Most are familiar with the venerable Latin axiom, “caveat emptor” – let the buyer beware.  Well, in today's world, the advertising and marketing of goods and services is no longer a free-for-all.  Laws and regulations address what sellers can say, to whom, when and how – and what they can do with the information they collect.  This blog looks at those rules and at how they are being enforced and interpreted.

Photo of Caveat Vendor Behnam Dayanim bd@avhlaw.com View Bio View Posts

Behn is co-chair of Axinn, Veltrop & Harkrider LLP’s Litigation and Regulatory practice and blog moderator.

Welcome to Caveat-Vendor!

Welcome to Caveat-Vendor.com!  What are we about?  Most are familiar with the venerable Latin axiom, “caveat emptor” – let the buyer beware.  Well, in the 21st Century regulatory state, the advertising and marketing of goods and services is no longer a free-for-all.  Laws and regulations address what sellers can say, to whom, when and how – and what they can do with the information they collect. 

This blog intends to focus on false advertising and consumer deception; affiliate, telemarketing and other marketing activities; gaming, promotions and sweepstakes; and data privacy.  We will comment on noteworthy developments in class and other litigation, at the Federal Trade Commission and other federal agencies and with state attorneys general.

We hope you enjoy and learn from our blog – and please post your comments and feedback. 

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