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About Us

Most are familiar with the venerable Latin axiom, “caveat emptor” – let the buyer beware.  Well, in today's world, the advertising and marketing of goods and services is no longer a free-for-all.  Laws and regulations address what sellers can say, to whom, when and how – and what they can do with the information they collect.  This blog looks at those rules and at how they are being enforced and interpreted.

Photo of Caveat Vendor Aaron J. Feigenbaum ajf@avhlaw.com View Bio

Aaron practices in AVH's Litigation and Regulatory group, where he focuses on complex commercial litigation and the resolution of business disputes.

Showing 3 posts by Aaron J. Feigenbaum.

Zip Codes and Class Actions: A Blossoming Relationship.

The number of class actions against retailers who request customers' ZIP codes is growing. The potential liability of those retailers may be growing, as well. Read More ›

The Scope of Available Damages in Identity Theft Cases (In the First Circuit, It's Broader Than You May Think)

Consider this scenario: You purchase items at a store with your credit card. Months later, you learn that the store's credit card processing systems have been hacked. Not seeing any unauthorized charges on your credit card statement, you breathe a temporary sigh of relief, but you go out and purchase identity theft insurance just in case the hackers try to use your information in the future -- and to protect against breaches at other retailers. Unhappy with the store's failure to stop the security breach, you sue the store to recover the money you spent purchasing identity theft insurance. Read More ›

Does Whole Foods Sell Organic ZIP Codes? A Consumer Class Wants To Know

ZIP codes have become big business, it seems, and a new lawsuit against Whole Foods shows why. Read More ›